How to Write TPT Sales Emails

If you’re reading this blog, that probably means we are approaching another TPT sale! For some teacher sellers, these are some of their most successful days of the year - and they’ll probably owe their success to the various forms of marketing they do in the days leading up to and on the day of.

As a copywriter, I’ve written lots of TPT sale emails - and I’ve learned a thing or two about what it takes for them to be successful. Here are the best tips I got!

How to Write a TPT Sales Email

It may not seem like it, but email writing does have a bit of a science to it. While there is no exact formula for your emails, there are certain elements and tactics than can make a difference in the success of your email.

This is why I created an entire freebie giving you Five Key Elements to a Successful TPT Sales Email. In this freebie, I’m sharing five tips that I’ve seen make a significant impact on my clients’ sales emails + real examples from my own inbox!

I also want to give you a few tips that I didn’t include in the guide, which can also have a pretty big impact on your emails -

#1 Send an Email the Day Before

On the day of the TPT sale, everyone and their mother is sending out emails. This doesn’t mean your email is pointless, but it’s harder to be “seen”. I recommend a day or two before the sale to send an email prepping your audience.

This email can give your audience a heads up that the sale is coming, and then suggest a few products they may want to put on their wishlist in anticipation of the discount.

#2 Limit the Number of Products

I’ve seen two big mistakes in TPT sales emails. The first is sending an email that just says, “Check out my store!” but doesn’t mention any specific products. This can work well if you have amazing brand awareness and repeat customers, but for those customers who aren’t as familiar with you - it’s a missed opportunity.

Second, I’ve seen teacher authors send an email that lists out TONS of products. That’s called option paralysis! Instead, only include 2-3 specific products in your email. Give brief details and maybe include an image or two. If you aren’t sure what products to focus on, look at your best sellers for that time of the year.

#3 Give Multiple Opportunities to Click

This is a quick tip, but it makes a difference. Include the link to your call to action or product more than once in your email. Depending on how many CTAs are in your email, I recommend repeating a link 2-3 times within the same email! This just gives you a better chance of someone actually clicking.

#4 Send More than Sales Emails

It may be number four on the list, but it’s the number one piece of advice I can give you. If you want to be successful during TPT sales, you have to send more than just sales emails.

That means you need to be consistently nurturing your email list and providing valuable content throughout the year. If you only pop in when there is a sale, you probably won’t see a lot of success because people have forgotten about you - or they simply won’t open your email.

Need help writing your TPT sale emails?

If you’re just not feeling the whole email writing thing or having a serious case of writer’s block - I got you covered!

This TpT Sales Emails Swipe File was created from emails I wrote for one of my clients (with their permission, of course!). As a copywriter, I have a proven track record of creating engaging, effective sales emails - and I want to pass that along to you.

This Sales Email Swipe File includes -

💸 An example email sequence to help guide you

💸 One sales email sequence, containing four emails in total

💸 A video and guide explaining how to use Swipe Files

💸 A detailed plan for scheduling your emails

 Want to learn more about email marketing? Read about 8 Email Call to Actions to Use in Your Weekly Emails or 4 Must-Read Books on Email Marketing.

Hey, I’m Branda! I write email and website copy for female entrepreneurs who want personality-packed, nurture focused copy. Let’s make your copy something people want to read.

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