your biz is missing a content marketing strategist
Consistent leads and sales don’t have to be “just a dream”
Copywriting retainers using data, market research, and your goals to form STRATEGIC plans for STRATEGIC copy
Sound Familiar?
You’re sitting down at the end of a long day, and your to-do list is somehow still full. You’re wondering how the hell you’re going to dig yourself out of this hole…
Which piece of content am I going to have to ditch because I don’t have the energy or time to do it?
Why isn’t my copy bringing in as many leads and sales as I’d like?
Is my family going to remember who I am outside of “stressed as hell”?
You’re feeling overwhelmed by the pressure of trying to get everything done. It’s just too much for you to handle. No shame, it’s totally understandable. You’re blaming yourself because you think other business owners have their sh*t together…
Want to hear a secret?
The best way to get your sh*t together is hiring outside help. I hire help. And you can too.
“The blog and emails are all amazing and somehow exactly what I wanted to say and HOW I wanted to say it… without telling you nearly that many details. Literally no edits. Thank you so much! This really helps me make space in my brain for the things I actually want to do (hello dopamine!), but also gives me peace of mind knowing that my emails and blogs are taken care of!”
– Melanie Ramos, The Teacher Seller Studio
Wondering if we’d work well together?
My ideal copywriting retainer client looks something like this…
✅ You’re a busy service provider with a full calendar and not a lot of time.
✅ You’re a digital seller serving a unique audience, like teachers.
✅ You host workshops, have a course, or membership, and need content that gets people interested.
✅ You have a small team helping run your biz.
✅ You have a clear understanding of your audience and your offers.
✅ You’ve set up your email marketing platform and have a subscriber list (but you don’t need 1000s of subs!).
But you’re not ideal if…
❌ You’re not open-minded and not willing to experiment in your marketing.
❌ You’re looking for viral marketing, overnight success, and fast cash. (Marketing is rarely instant gratification!)
❌ You’re a brick-and-mortar store or a restaurant.
❌ Your marketing style can be described as “at the eleventh hour,” and you have no intention of changing that.
❌ You’re looking for a pen-for-hire employee, not a partner or strategist.
My Approach
I’m THE go-to person if you want more than just emails. A lot of email marketers will simply write an email a week and that’s where it ends. They’re just “filling” space in inboxes.
You need a trusted content marketing strategist (that’s me!) so you can have:
New leads and sales coming in week after week
Increased click rates month after month, and
A strategy in place to build lasting, trusting relationships with your audience.
As an expert in strategic planning, I help you plan your emails, discover the best way to tackle your content, and help you prepare for more profitable launches.
I always start by looking at the data first. I’ll go into your Google Analytics and Google Search Console (if you don’t have them, I’ll get you set up) and your email. Once I’ve collected that juicy data, I’ll break it down in our monthly meetings and show you how it relates to your goals. Then we’ll discuss the content we can create to get you there.
The best part? You can finally stop stressing about your content every month.
Reaching sales goals through emails…
“I wanted to update you on the WFM sale... AMAZING! I almost doubled my goal. I said I wanted to get 5 (one each day) and I ended up getting 9 total sales. Increasing my income for WFM by $600 EACH MONTH from one sale. Legit so happy!”
– Alexis Porter, Laugh Eat Learn
“I had my highest sales day ever yesterday. Doubled my previous highest sales day. Sold 7 big bundles! I owe you a HUGE thank you.”
– Michelle Rudolf, Secondary Sparks
“Branda is such a sanity saver! Writing is just not my jam and she really just dives right in, getting it done for me. She continues to take copy off my plate so I can pour my energy into the things I love to do within my business. We have been working together for a year now consistently, and her work has helped me get more leads than ever before. Thank you, Branda! You are the best!”
– Alexis Porter, Laugh Eat Learn
You don’t need to rely on ChatGPT and cookie-cutter templates that make you sound like everyone else. You don’t have to stress about staying consistent with your content (or feel annoyed about another week going by without sending an email or writing a blog).
I turn your scrambled-up ideas into magic, so you can get the copy out of your head and onto paper.
copywriting retainer packages starting at $1500
Get strategic copy that sounds JUST like you
Even though you didn’t write it!
All Packages Include:
Monthly content plan to strategically plan long-form content, emails, launches, & more
30 minute call each month to strategize, review data, and set goals
Data collection and analysis to track progress and inform marketing decisions over time
Slack support for quick and easy communication throughout month
25% Off all additional projects
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Choose What I’ll Write Each Month:
Weekly emails to nurture your audience and prepare them for your offers
SEO-researched Blogs to grow your reach online
Podcast Outlines that deliver the content your audience wants to hear
Launch emails with market research that converts your audience to buyers
Sales Pages with market research to layout your offer and get people saying YES!
Welcome Sequences to keep your list growing with an engaged audience
Sales Promotions to promote services or products during holidays or on a quarterly schedule
Each copywriting retainer package is fully customized to you! The starting price is $1500.
If you don’t need me to write all the content we plan out, I’ll take on the writing that’s going to be the heaviest burden on you.
“I have been working with Branda for a couple of years now, and she has been one of the best investments I have ever made for my business. She writes my weekly emails and my monthly blog posts, and my email open and click rates have increased month after month, and my blog posts are always at the top of searches for my niche.
– Martina Cahill, The Hungry English Teacher
Replies and responses mean high engagement…
“I've been working with Branda for almost a year and could not be happier. Writing weekly emails was always a thorn in my side each week, but I was worried that hiring out wouldn't work well for me. After the first month of emails that Branda wrote for me, I was convinced that it was the best choice for my business. Her style of writing is different from mine (I was short and to the point, where she adds fun GIFs and relatable content that hooks readers), but the voice is exactly the same. I saw results with click-throughs and conversions within the first month of using the emails she wrote for me.”
– Tiffany Schmidt, The Learning Effect
What’s the copywriting retainer process?
The same simple cycle every month.
Week One
Planning
I *always* start by looking at the data first. I’ll plan your content for the following month based on your marketing goals.
Week Two and Three
Writing + Revising
Once you approve the content calendar, I write your copy. You then get a whole round of revisions to make sure you’re happy. Then you get the ready-to-post versions!
Week Four
Reviewing + Strategizing
We’ll have a 30-minute meeting to review your data and talk about the strategy and goals going forward. I’ll also give you the dates for next month (like meetings and drafts).
All payments are due on the first of the month, before we get started. Don’t worry, you’ll get an automated reminder a couple of days before!
Engagement Length
Lock in your rate or opt for a more flexible contract.
6 Month Contract
When you commit to six months, you get 10% off the monthly retainer cost. After six months, there is an opportunity to renew.
3 Month Contract
When you commit to three months, you get 5% off the monthly retainer cost. After three months, there is an opportunity to renew.
Month to Month Contract
With this contract, our contract auto renews on a monthly basis. Instead of committing to a contract length, there is a 30 day cancellation notice.
At each renewal, you’ll get the chance to adjust your contract *and* browse a buffet of valuable extras you can add to your copywriting retainer.
Just imagine…
❌ Not having to heavily rely on templates and ChatGPT.
❌ Not dreading staying up at night constantly rewriting and tweaking every other word.
❌ Not having to spend precious time away from your family.
✅ Instead, imagine saving time and focusing your attention on the other things in your business that you actually like to do, and you’re good at.
It doesn’t matter if writing copy isn’t your zone of genius. It’s mine.
the proof is in the pudding
Check out these Sweet Stats
A good email open rate should be between 17% and 28% and a good click-through rate should be between 2% and 5% (depending on the industry).
So, I’m just going to let my copywriting retainer stats do the talking…
Emily and Heidi, Second Story Window
GOAL: To promote Emily and Heidi’s long-form content and target engaged segments of their list to boost their domain reputation—which worked!
Melanie Ramos, The Teacher Seller Studio
GOAL: To address a common struggle Melanie’s audience deals with, and to show two ways she helps solve the problem: her membership and her done-for-you services.
Martina Cahill, The Hungry English Teacher
GOAL: To promote a paid product by posing a relatable and common struggle for teachers (what to do when you get sick)—Martina’s product was the solution.
FAQs
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Don’t worry! That’s what the trial month is for. You’ll get the chance to test the process before you jump into a longer contract. Here’s what my current copywriting retainer clients say about me:
• “You're just the right amount of "me" in your writing, not stuffy and boring. I'm really impressed!” – Genny Bailey, Tandem Teaching Moments
• “I love how easy you make this process and you really capture my voice. It’s like you’re pulling it out of my head and making it all make sense!” – Alexis Porter, Laugh Eat Learn
• “You’re killing it with the emails you’ve been writing for me. It is such a relief to take that task off my plate. I appreciate the work you do and how the content you write for me still sounds like my brand.” – Jamie Jasperson, Basic Girl Teaches
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Because I have a limited number of spots available (so you get maximum attention), I have a copywriting retainer waitlist so you can grab a spot when one becomes available.
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Of course! I highly encourage all potential clients to look at my past work to make sure it’s a good fit. While I can write in a wide range of voices and tones, I do have a certain style and layout that you’ll notice through my copy. View my portfolio here.
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You absolutely are. As soon as you pay the monthly cost, your project is locked in my calendar. I only offer a few set spots in my schedule (I don’t try and squeeze in as many projects as possible) so I can give you the maximum attention you deserve.
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I have three types of contracts: month to month (60 day cancellation), 3 month (5% off), 6 month (10% off).