Marketing Funnel Series: Bottom of Funnel

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client.

From onboarding to retention strategies, they’ll cover what it takes to turn first-time buyers into repeat customers. Plus, discover simple ways to encourage referrals and build a business that thrives on customer trust.

Tune in as they discuss:

1. Why great customer experiences lead to higher retention and more referrals.

2. How tiered offers and loyalty programs can maximize revenue and engagement.

3. The power of onboarding sequences to guide customers and strengthen relationships.

Mentioned in this episode:

• Done-For-You Onboarding Sequence:
  https://www.therelevantcollective.com/launch-copy

Listen to the whole series:

• Marketing Funnel Series: Top of Funnel

• Marketing Funnel Series: Middle of Funnel