How to Create a Good Lead Magnet
Episode Overview
In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.
Tune in as Branda discusses:
Key differences between good and bad lead magnets.
Building trust and credibility through lead magnets.
Evaluating and updating existing lead magnets.
Creating a Bomb AF Lead Magnet: https://therelevantcolletive.ck.page/8f0c03aaec
Ever wonder if your lead magnet is any good? Maybe you’re brainstorming a new opt-in or you’re wondering why you have zero downloads. Either way, it’s not a bad question to ask. Your lead magnet can have a big impact on your sales down the line. Let’s talk about how to create a lead magnet that people will love, and that will benefit your business.
Why Your Lead Magnet Matters
A few years ago, someone was advertising a business calculator. It was supposed to help you track your expenses and profit margin. When I signed up for it, it was a single Excel sheet with three boxes: income, expenses, and profit. That was it… The rest of the Excel sheet was filled with ads about her program.
I will never forget that lead magnet because, not only was it not as advertised, but it was the worst thing I’d ever downloaded. I immediately unsubscribed, and I never considered investing in her programs.
There’s a moral to that story. Your lead magnet can make or break the start of your relationship with a customer. You want to impress this new person! And deliver on your promise. If you start on the wrong foot, the customer may be hesitant to invest in your paid offers.
What Makes a Bad Lead Magnet
Let’s start with what makes a bad lead magnet. When I say bad, I don’t mean it’s a literal dumpster fire. It might have room for improvement, or it might not be something subscribers are excited to download.
Lacks Uniqueness - You can find tons of lead magnets that are exactly the same. It doesn’t contain your unique perspective or add a unique take.
Easily found on Google - A lot of information can be found on Google, but your lead magnet should go beyond the basics. Or at least compile several “Googleable” pieces of information together.
Doesn’t Position you as an Expert - If the information is basic and doesn’t stand out, it’s not putting you in the category of “expert”.
Thrown Together - If it looks like you made it in 5 seconds, it’s probably not a good lead magnet. Make it look professional (even if you did make it in 5 seconds…).
Doesn’t Connect with Your Current Offers - I should be able to draw an exact line between your lead magnet and your offers. If not, you could be attracting the wrong people to your list.
What Makes a Good Lead Magnet
Now, let’s talk about the good. How can you make your lead magnet stand out and make people want to download the freebie?
Delivers What was Promised - The information you put on your lead magnet landing page is what the subscriber should get. If anything, you want to go above what you said. Don’t let people down.
Goes Beyond the Surface - With AI and Google, we have tons of information at our fingertips. Your lead magnet should go beyond the basic info you find online and should offer your unique take.
Shows Off your Expertise - Again, go beyond the surface! This is how you show off your expertise. Show your new subscribers how you can help them.
Introduces your Brand - Your lead magnet is also an introduction to you. Include information about you, your brand, and an offer. The more familiar they are with you, the more likely they are to become engaged subscribers.
Intentional and Aligned with Your Offers - Your lead magnet should be thought out. How will it connect to your offer? How will it prepare your subscribers for your offer?
Valuable and Useful - In the end, you want subscribers to be happy they gave up their email for the freebie. Make sure it’s something they can use.
Beyond the Lead Magnet
It’s not just the lead magnet you want to worry about though. You also want to think about the entire process, from seeing the landing page to getting the first email from you. Make sure you include these items for a well-rounded experience:
A Welcome Sequence - Having a lead magnet email series, AKA welcome sequence, is how you’ll convert a newbie to a loyal subscriber. Make sure you have the automation setup. (Grab the welcome sequence swipe and write your sequence 10x faster!)
Lead Magnet Landing Page - It’s easy to underestimate the landing page! But this is what convinces people to sign up. If you’re struggling to get subscribers, make sure your landing page includes enough information, an image, and maybe even testimonials.
Appealing Format - People always want to know the best lead magnet format. Unfortunately, you just have to play around with it. For example, my PDF opt-in has always done the best for me. My private podcast performs okay, but I’ve considered turning it into a different format for better performance.